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Brand portfolio strategy: Creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Brand portfolio strategy: Creating relevance, differentiation, energy, leverage, and clarity - New York Free Press 2004 - xviii,348p.

ISBN: RS 1293.60 (USD 28.00)

Source: RS 1293.60 (USD 28.00)

Dewey Class. No.: 658.827 AAK

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