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Brand failures: The truth about the 100 biggest branding mistakes of all time

Haijun, Zeng

Brand failures: The truth about the 100 biggest branding mistakes of all time - New Delhi Kogan Page India Ltd. 2011 - xiv,242p.

ISBN: RS 395.00

Source: RS 395.00

Dewey Class. No.: 658.827 HAI

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