Advertising management: Text and cases (Record no. 10276)

MARC details
000 -LEADER
fixed length control field 00428nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 10276
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240126s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability RS 236.95
037 ## - SOURCE OF ACQUISITION
Terms of availability RS 236.95
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.112 AND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, Robert L.
9 (RLIN) 6936
245 #0 - TITLE STATEMENT
Title Advertising management: Text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Columbus
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Charles E. Merrill
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1979
300 ## - PHYSICAL DESCRIPTION
Extent ix,533p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Cost, normal purchase price
26/01/2024   659.112 AND 10702 26/01/2024 Books         B. R. Ambedkar Open University Library B. R. Ambedkar Open University Library 15/11/1998 237.00

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