Creative advertising: Theory and practice (Record no. 12849)

MARC details
000 -LEADER
fixed length control field 00419nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 12849
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240126s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability UKP 35.95
037 ## - SOURCE OF ACQUISITION
Terms of availability UKP 35.95
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 MOR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morier, James
9 (RLIN) 8834
245 #0 - TITLE STATEMENT
Title Creative advertising: Theory and practice
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice-Hall
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1986
300 ## - PHYSICAL DESCRIPTION
Extent v,372p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired
26/01/2024   659.1 MOR 13364 26/01/2024 Books         B. R. Ambedkar Open University Library B. R. Ambedkar Open University Library 15/01/2001

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