Creative advertising: Theory and practice (Record no. 12849)
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000 -LEADER | |
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fixed length control field | 00419nam a2200181Ia 4500 |
001 - CONTROL NUMBER | |
control field | 12849 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240126s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Terms of availability | UKP 35.95 |
037 ## - SOURCE OF ACQUISITION | |
Terms of availability | UKP 35.95 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 MOR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Morier, James |
9 (RLIN) | 8834 |
245 #0 - TITLE STATEMENT | |
Title | Creative advertising: Theory and practice |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Jersey |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Prentice-Hall |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 1986 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | v,372p. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
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26/01/2024 | 659.1 MOR | 13364 | 26/01/2024 | Books | B. R. Ambedkar Open University Library | B. R. Ambedkar Open University Library | 15/01/2001 |