Brand positioning: Strategies for competitive advantage (Record no. 31979)

MARC details
000 -LEADER
fixed length control field 00465nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 31979
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240126s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability RS 175.00
037 ## - SOURCE OF ACQUISITION
Terms of availability RS 175.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658 SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto.
9 (RLIN) 12800
245 #0 - TITLE STATEMENT
Title Brand positioning: Strategies for competitive advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. N.Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata McGraq-Hill Publishing Compny limited
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent vii,299p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Cost, normal purchase price
26/01/2024   658 SEN 104558 26/01/2024 Books         B. R. Ambedkar Open University Library B. R. Ambedkar Open University Library 19/04/2002 175.00

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