Consumer behavior and marketing strategy (Record no. 32976)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00400nam a2200169Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 32976 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 PET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paul Peter, J |
| 9 (RLIN) | 21752 |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behavior and marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv,545p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.8342 PET | 105568 | 26/01/2024 | Books | B. R. Ambedkar Open University Library | B. R. Ambedkar Open University Library | 20/05/2002 |