(Un) common sense of advertising: Getting the basics right (Record no. 36091)

MARC details
000 -LEADER
fixed length control field 00439nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 36091
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240126s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability RS 380.00
037 ## - SOURCE OF ACQUISITION
Terms of availability RS 380.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 TIW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tiwari, Sanjay
9 (RLIN) 23619
245 #0 - TITLE STATEMENT
Title (Un) common sense of advertising: Getting the basics right
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Response Books
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent ii,322p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price
26/01/2024   659.1 TIW 109190 26/01/2024 Books         B. R. Ambedkar Open University Library B. R. Ambedkar Open University Library 20/08/2003 GBH, Bill No. GBH/007/03-04, Dated 01/08/2003 380.00

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