Advertising: Concepts and cases (Record no. 38661)

MARC details
000 -LEADER
fixed length control field 00432nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 38661
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240126s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability RS 300.00
037 ## - SOURCE OF ACQUISITION
Terms of availability RS 300.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 ADV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parthasarathy, V. (Editor)
9 (RLIN) 24999
245 #0 - TITLE STATEMENT
Title Advertising: Concepts and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hyderabad
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. The ICFAI University
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent viii,161p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price
26/01/2024   659.1 ADV 112241 26/01/2024 Books         B. R. Ambedkar Open University Library B. R. Ambedkar Open University Library 10/01/2004 ICFAI, Bill No. 108, Dated 15/09/2004 300.00

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