Lateral marketing: New techniques for finding breakthrough ideas (Record no. 45797)

MARC details
000 -LEADER
fixed length control field 00457nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 45797
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability RS 329.00
037 ## - SOURCE OF ACQUISITION
Terms of availability RS 329.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 1490
245 #0 - TITLE STATEMENT
Title Lateral marketing: New techniques for finding breakthrough ideas
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons, Inc.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 206p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price
26/01/2024   658.8 KOT 120038 26/01/2024 Books         B. R. Ambedkar Open University Library B. R. Ambedkar Open University Library 18/12/2006 SSB, Bill No. 1502, Dated 27/11/2006 329.00

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