Advertising media A to Z: The definitive resource for media planning, buying, and research (Record no. 47234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 47234 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | RS 350.00 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | RS 350.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Surmanek, Jim |
| 9 (RLIN) | 14419 |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising media A to Z: The definitive resource for media planning, buying, and research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 337p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 659.1 SUR | 121475 | 26/01/2024 | Books | B. R. Ambedkar Open University Library | B. R. Ambedkar Open University Library | 02/03/2007 | SBD, Bill No. 4002, Dated 10/01/2007 | 350.00 |