Marketing management strategies (Record no. 63087)

MARC details
000 -LEADER
fixed length control field 00486nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 63087
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240126s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability RS 2140.00 (USD 40.00)
037 ## - SOURCE OF ACQUISITION
Terms of availability RS 2140.00 (USD 40.00)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 FER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
9 (RLIN) 38733
245 #0 - TITLE STATEMENT
Title Marketing management strategies
250 ## - EDITION STATEMENT
Edition statement 5th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. South - Western Cengage Learning
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxii,746p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price
26/01/2024   658.8 FER 138989 26/01/2024 Books         B. R. Ambedkar Open University Library B. R. Ambedkar Open University Library 21/12/2011 SBC, Bill No. CRB/570, Dated 21/12/2011 2140.00

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