Brand management: principles and practices (with CD) (Record no. 66537)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 66537 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | RS 465.00 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | RS 465.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kirti K. Prasad |
| 9 (RLIN) | 40938 |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand management: principles and practices (with CD) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Oxford University Press |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,455p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.827 KIR | 142686 | 26/01/2024 | Books | B. R. Ambedkar Open University Library | B. R. Ambedkar Open University Library | 03/05/2013 | BSC, Bill No. L/12-13/1147, Dated 04/02/2013 | 465.00 |