Marketing forms and strategies: green marketing, viral marketing, retail marketing, ambush marketing, e-marketing. . . (Record no. 66615)

MARC details
000 -LEADER
fixed length control field 00517nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 66615
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240126s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability RS 590.00
037 ## - SOURCE OF ACQUISITION
Terms of availability RS 590.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pongiannan, K (Editor)
9 (RLIN) 40937
245 #0 - TITLE STATEMENT
Title Marketing forms and strategies: green marketing, viral marketing, retail marketing, ambush marketing, e-marketing. . .
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. New Century Publications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xv,173p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price
26/01/2024   658.8 MAR 142764 26/01/2024 Books         B. R. Ambedkar Open University Library B. R. Ambedkar Open University Library 03/07/2013 BSC, Bill No. L/12-13/1163, Dated 07/02/2013 590.00

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