Advertising and promotion in mass media (Record no. 66683)

MARC details
000 -LEADER
fixed length control field 00429nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 66683
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240126s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability RS 960.00
037 ## - SOURCE OF ACQUISITION
Terms of availability RS 960.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaudhary, K. K.
9 (RLIN) 41020
245 #0 - TITLE STATEMENT
Title Advertising and promotion in mass media
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Abhijeet Publications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent v,256p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price
26/01/2024   302.23 CHA 142832 26/01/2024 Books         B. R. Ambedkar Open University Library B. R. Ambedkar Open University Library 03/08/2013 SSB, Bill No. 3625, Dated 23/02/2013 960.00

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