Consumer behaviour and advertising management (Record no. 69493)

MARC details
000 -LEADER
fixed length control field 00433nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 69493
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240126s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability RS 250.00
037 ## - SOURCE OF ACQUISITION
Terms of availability RS 250.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 KHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Khan, Matin
9 (RLIN) 30579
245 #0 - TITLE STATEMENT
Title Consumer behaviour and advertising management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. New Age International
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xv,374p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price
26/01/2024   658.8342 KHA 145892 26/01/2024 Books         B. R. Ambedkar Open University Library B. R. Ambedkar Open University Library 29/03/2014 023, Bill No. 1956, Dated 26/02/2014 250.00

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