Branding in a competitive marketplace (Record no. 69568)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00375nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 69568 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baisya, Rajat K. |
| 9 (RLIN) | 42344 |
| 245 #0 - TITLE STATEMENT | |
| Title | Branding in a competitive marketplace |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | SAGE Publications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi,229p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.827 BAI | 145967 | 26/01/2024 | Books | B. R. Ambedkar Open University Library | B. R. Ambedkar Open University Library | 21/06/2014 |