Strategic marketing planning: The pursuit of competitive advantage

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TextPublication details: New York; West Publishing; 1984Description: xvi,237pDDC classification:

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Books

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	658.8 DAY (Browse shelf(Opens below))	Available		11084

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8 DAV Modern marketing management in Indian context	658.8 DAV Business to business marketing and promotion	658.8 DAV V.9 Art of marketing-a guide to web marketing: Successful promotion on the net	658.8 DAY Strategic marketing planning: The pursuit of competitive advantage	658.8 DEB Debentures and debenture market in India	658.8 DEB Value-based marketing for bottom-line success: 5 steps to creating customer value	658.8 DEL Marketing communications process	Next

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