What's in a name? Advertising and the concept of brands

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TextPublication details: Hampshire; Gower; 1986Description: xxii,292pDDC classification:

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Books

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	658.827 JON (Browse shelf(Opens below))	Available		15797

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.827 HAI Brand success: How to world's top 100 brands thrive and survive	658.827 HAR Harvard business review: On brand management	658.827 IND Living the brand	658.827 JON What's in a name? Advertising and the concept of brands	658.827 KEL Breakaway brand: How great brands stand out	658.827 KEL Kellogg on branding	658.827 KIR Brand management: principles and practices (with CD)	Next

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