Basic marketing: A managerial approach

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Material type: Text

TextPublication details: New Delhi; Universal; 1988Edition: 9th EditionDescription: xviii,749pDDC classification:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	658.8 MCC (Browse shelf(Opens below))	Available		16599

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Previous	658.8 MAW Fundamentals of hospitality marketing	658.8 MAZ Marketing Challenge	658.8 MCC Basic marketing: A managerial approach	658.8 MCC Basic marketing: A managerial approach	658.8 MCC Business policy and srategy: Concepts and readings	658.8 MCD Marketing plans: How to prepare them, how to use them	658.8 MCD Marketing accountability: A new metrics model to measure marketing effectiveness	Next

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