Advertising and the mind of the consumer: What works,what doesn't and why

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TextPublication details: UK; Kogan Page; 2000Description: xv,326pDDC classification:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	659.1 SUT (Browse shelf(Opens below))	Available		104389

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Previous	659.1 SON Advertising and sales management	659.1 SUR Advertising media A to Z: The definitive resource for media planning, buying, and research	659.1 SUT Advertising your way to success ...	659.1 SUT Advertising and the mind of the consumer: What works,what doesn't and why	659.1 SUT Advertising and the mind of the consumer: What works, what doesn't, and why	659.1 TEL Effective advertising	659.1 TEL Effective advertising: Understanding when, how and why...	Next

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