Handbook of strategic marketing communications: New ways to build and integrate communications

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TextPublication details: New Delhi; Crest Publishing House; 2003Description: xii,300pDDC classification:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	658.8 SMI (Browse shelf(Opens below))	Available		109473

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8 SIV Retail marketing	658.8 SIX Six weeks to marketing excellence	658.8 SMI Handbook of marketing communications: An integrated approach	658.8 SMI Handbook of strategic marketing communications: New ways to build and integrate communications	658.8 SMI Making marketing happen: How great companies make strategic marketing planning work for them	658.8 SMI Experimental marketing: A practical guide to interractive brand experiences	658.8 SON Marketing management	Next

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