Managing brand equity: Capitalizing on the value of a brand name

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Material type: Text

TextPublication details: New York; The Free Press; 1991Description: xiii, 299pDDC classification:

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Books

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	658.827 AAK (Browse shelf(Opens below))	Available		127721

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