Sethna,Zubin <br/><br/>
Consumer Behaviour 
by Zubin Sethna and Jim Blythe 
 - 4th ed. 
 - New Delhi  Sage Publications  2020 
 -  xxvi,477p. 
<br/><br/><label>ISBN: </label>978-93-5388-536-6 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Consumer Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342 ZUB