Ries, Al <br/><br/>
Marketing warfare 

 - New York  New American Librry  1986 
 - viii,215p. 
<br/><br/><label>ISBN: </label> RS 65.00 
<br/><br/><label>Source: </label> RS 65.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 RIE