McCarthy, E. Jerome (Editor) <br/><br/>
Basic marketing: A managerial approach 

 - 9th Edition 
 - New Delhi  Universal  1988 
 - xviii,749p. 
<br/><br/><label>ISBN: </label> RS 175.00 
<br/><br/><label>Source: </label> RS 175.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC