Cravens, David W. <br/><br/>
Strategic marketing 

 - 3rd Edition 
 - Boston  Irwin  1991 
 - xxvii,833p. 
<br/><br/><label>ISBN: </label> USD 43.95 
<br/><br/><label>Source: </label> USD 43.95 
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA