Ries , A. L. . <br/><br/>
Marketing warfare 

 - New York  McGraw Hill  1986 
 - viii,215p. 
<br/><br/><label>ISBN: </label> RS 80.00 
<br/><br/><label>Source: </label> RS 80.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 RIE