Kottler, Jeffrey A. <br/><br/>
Marketing management: Analyis planning, implementation and control 

 - 6th Edition 
 - New Delhi  Prentice-Hall India Ltd.   1990 
 - xxi,777p. 
<br/><br/><label>ISBN: </label> RS 110.00 
<br/><br/><label>Source: </label> RS 110.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT