Chunawalla, S. A. <br/><br/>
Foundations of advertising theory and practice 

 - 3rd Edition 
 - Bombay  Himalaya Publishing House  1985 
 - 470p. 
<br/><br/><label>ISBN: </label> RS 98.00 
<br/><br/><label>Source: </label> RS 98.00 
<br/><br/><label>Dewey Class. No.: </label>659.1 CHU