Ramaswamy, V. S. <br/><br/>
Marketing management: Planning, implementation and control: the indian context 

 - 2nd Edition 
 - Delhi  Macmillan  1995 
 - xx,624p. 
<br/><br/><label>ISBN: </label> RS 218.00 
<br/><br/><label>Source: </label> RS 218.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM