Bovee, Courtland L. <br/><br/>
Marketing 

 - 2nd Edition 
 - New York  McGraw-Hill  1995 
 - xxiv,721p. 
<br/><br/><label>ISBN: </label> USD 17.95 
<br/><br/><label>Source: </label> USD 17.95 
<br/><br/><label>Dewey Class. No.: </label>658 BOV