Upshaw, Lynn B. <br/><br/>
Building brand identity: A strategy for sucess in a hostile market place 

 - New York  John Wiley  1995 
 - 354p. 
<br/><br/><label>ISBN: </label> USD 29.95 
<br/><br/><label>Source: </label> USD 29.95 
<br/><br/><label>Dewey Class. No.: </label>650 UPS