Fonseca, A. J. <br/><br/>
Brand warriors: Corporate leaders share their winning strategies 

 - London  Harper Colins Publishers  1997 
 - 237p. 
<br/><br/><label>ISBN: </label> UKP 20.00 
<br/><br/><label>Source: </label> UKP 20.00 
<br/><br/><label>Dewey Class. No.: </label>650 BRA