Sengupta, Subroto. <br/><br/>
Brand positioning: Strategies for competitive advantage 

 - N.Delhi  Tata McGraq-Hill Publishing Compny limited  1990 
 - vii,299p. 
<br/><br/><label>ISBN: </label> RS 175.00 
<br/><br/><label>Source: </label> RS 175.00 
<br/><br/><label>Dewey Class. No.: </label>658 SEN