Amarchand, D. <br/><br/>
Introduction to marketing 

 - 5th Edition 
 - New Delhi  Vikas Publishing House  1983 
 - 322p. 
<br/><br/><label>ISBN: </label> RS 35.00 
<br/><br/><label>Source: </label> RS 35.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 AMA