Ramaswamy, V. S. <br/><br/>
Marketing management: Planning, implementation & control 

 - 3rd Edition 
 - Delhi  Macmillan India Ltd  2002 
 - xxxv,748p. 
<br/><br/><label>ISBN: </label> RS 365.00 
<br/><br/><label>Source: </label> RS 365.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM