Smith, P. R. <br/><br/>
Handbook of marketing communications: An integrated approach 

 - 3rd Edition 
 - New Delhi  Kogan Page India Pvt. Ltd.   2003 
 - xvi,640p. 
<br/><br/><label>ISBN: </label> RS 1295.00 
<br/><br/><label>Source: </label> RS 1295.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 SMI