Gupta, S. L. <br/><br/>
Elements of marketing management: A unique text book on marketing management with text, case studies and role plays 

 - Pune  Everest Publishing House  1999 
 - 186p. 
<br/><br/><label>ISBN: </label> RS 108.00 
<br/><br/><label>Source: </label> RS 108.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 GUP