Ries, Al <br/><br/>
Positioning: The battle for your mind 

 - New York  McGraw-Hill  2001 
 - x,213p. 
<br/><br/><label>ISBN: </label> RS 540.00 
<br/><br/><label>Source: </label> RS 540.00 
<br/><br/><label>Dewey Class. No.: </label>658 RIE