O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion, 3e 

 - Australia  Thomson  2003 
 - xxxix,773p. 
<br/><br/><label>ISBN: </label> RS 995.00 
<br/><br/><label>Source: </label> RS 995.00 
<br/><br/><label>Dewey Class. No.: </label>659.1 OGU