Smith, Paul <br/><br/>
Handbook of strategic marketing communications: New ways to build and integrate communications 

 - New Delhi  Crest Publishing House  2003 
 - xii,300p. 
<br/><br/><label>ISBN: </label> RS 995.00 
<br/><br/><label>Source: </label> RS 995.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 SMI