Wells, William <br/><br/>
Advertising: Principles and practice 

 - 6th Edition 
 - Delhi  Pearson Education(Singapore)Pte. Ltd.   2003 
 - xix,599p. 
<br/><br/><label>ISBN: </label> RS 275.00 
<br/><br/><label>Source: </label> RS 275.00 
<br/><br/><label>Dewey Class. No.: </label>659.2 WEL