Ramesh Kumar, S. <br/><br/>
Managing Indian brands: Marketing concepts and strategies 

 - New Delhi  Vikas Publishing House Pvt. Ltd.   2002 
 - xii,356p. 
<br/><br/><label>ISBN: </label> RS 180.00 
<br/><br/><label>Source: </label> RS 180.00 
<br/><br/><label>Dewey Class. No.: </label>658 RAM