Parthasarathy, V. (Editor) <br/><br/>
Advertising: Concepts and cases 

 - Hyderabad  The ICFAI University  2004 
 - viii,161p. 
<br/><br/><label>ISBN: </label> RS 300.00 
<br/><br/><label>Source: </label> RS 300.00 
<br/><br/><label>Dewey Class. No.: </label>659.1 ADV