Aaker, David A. <br/><br/>
Brand portfolio strategy: Creating relevance, differentiation, energy, leverage, and clarity 

 - New York  Free Press  2004 
 - xviii,348p. 
<br/><br/><label>ISBN: </label> RS 1293.60 (USD 28.00) 
<br/><br/><label>Source: </label> RS 1293.60 (USD 28.00) 
<br/><br/><label>Dewey Class. No.: </label>658.827 AAK