Clow, Archibald <br/><br/>
Integrated advertising, promotion, & Marketing communications 

 - 2nd Edition 
 - New Delhi  Prentice-Hall of India Pvt. Ltd.   2003 
 - xxvii, 538p. 
<br/><br/><label>ISBN: </label> RS 395.00 
<br/><br/><label>Source: </label> RS 395.00 
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO