Raju, M. S. <br/><br/>
Consumer behavior: Concepts, applications and cases 

 - New Delhi  Vikas Publishing House Pvt. Ltd.   2004 
 - xvi,351p. 
<br/><br/><label>ISBN: </label> RS 195.00 
<br/><br/><label>Source: </label> RS 195.00 
<br/><br/><label>Dewey Class. No.: </label>658.8342 RAJ