Mathur, Prakash (Editor) <br/><br/>
Academic dictionary of marketing 

 - Delhi  Isha Books  2005 
 - 348p. 
<br/><br/><label>ISBN: </label> RS 450.00 
<br/><br/><label>Source: </label> RS 450.00 
<br/><br/><label>Dewey Class. No.: </label>658.803 ACA