Kotler, Philip <br/><br/>
Lateral marketing: New techniques for finding breakthrough ideas 

 - New Jersey  John Wiley & Sons, Inc.   2006 
 - xvi, 206p. 
<br/><br/><label>ISBN: </label> RS 329.00 
<br/><br/><label>Source: </label> RS 329.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT