Kotler, Philip <br/><br/>
Marketing insights from A to Z: 80 concepts every manager needs to know 

 - New Jersey  John Wiley & Sons, Inc.   2006 
 - xviii, 206p. 
<br/><br/><label>ISBN: </label> RS 349.00 
<br/><br/><label>Source: </label> RS 349.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT